The Kissed Box is an initiative by Veronica De Luca Hot Couture that challenges outdated habits in luxury fashion and retail, reimagining packaging as a smarter, more conscious — yet truly elegant — practice.

Traditionally, luxury has always come wrapped glossy and sleeky and even shipping packaging is treated as an essential part of the purchase experience.
Meanwhile, independent brands are expected to adopt sustainable solutions — minimal packaging, recycled or compostable materials — while vintage marketplaces encourage users to ship items in whatever box they have at home.
But this automatic link between "sustainable/cheap" needs to be disrupted.

The Kissed Box breaks this cycle, inviting brands and consumers to shift their perception of what is beautiful, responsible, and luxurious.
We aim to foster a culture where reuse is not only accepted, but elevated — where a reused shipping box is not a compromise, but a thoughtful, intelligent choice.

In traditional retail, shipping boxes often live only for the duration of a delivery: bought new, used once, and immediately discarded.
It’s a wasteful loop rooted in the outdated and somewhat elitist belief that sophistication may quietly involve social carelessness.

It follows that effective sustainability, beyond greenwashing, calls for a shift in mindset.
Brands that fail to embrace this change risk relying on empty narratives that no longer resonate with today’s conscious, informed and curious luxury consumers.
We need courage and trust in new generations. We need new paths — where the essence of luxury can express itself intelligently, without pretending there are no elephants in the room.

This is why The Kissed Box gives clean, high-quality corrugated shipping boxes a long-lasting life — just as they are.
No reprocessing. No rebranding. No unnecessary waste.
Only the simple addition of a refined label featuring our mark — the iconic Hot Couture kiss — and a QR code.

We like to think of each reused box as a gentle kiss to the Earth:
a meaningful gesture for the planet, its resources, and the skilled hands that brought each product to life, with the special care that transforms the ordinary into something beautiful - the very quality for which luxury is appreciated for.

The Kissed Box aim to be an international network of businesses, brands and luxury artisans who share a common vision and have chosen to adopt sustainable and smarter practices.

If you're a brand, a store, or an indipendent professional and want to be part of the movement, you can download the sticker file directly from the website, apply it to your reused packaging and beautifully ship.