Our philosophy challenges existing models to shape a smarter, ethical and grounded approach.
It questions the aesthetic and behavioral codes traditionally associated with luxury, reinterpreting them through the sincerity with which we feel our time, the value of collaboration, and a
radical trust in our counterparts.
It’s a concrete vision, made of action.
It’s our response to a system that, until now, has equated the luxury experience with an abundance of superfluous elements — focusing on perception over substance.
With a deep trust in our more aware, informed, and curious custumers, we’ve chosen to act with common sense: our initiatives — from the e-label to long-lasting packaging, from shared projects to the elevation of reuse — are not only disrupting industry paradigms, but opening the door for our creativity to get into a new, more collaborative landscape.